web design

Why is web design important?

Whether you’re running a small business or a large corporation, having a website is essential to your success. In today’s digital world, your website is often the first impression potential customers will have of your brand. And first impressions are important! A well-designed website will not only make you look more professional, but it will also help you stand out from your competitors.

Investing in web design is an important part of any business plan. But don’t just take our word for it. Check out these statistics:

• 97% of consumers say web design is important in choosing a website

• 38% of people will stop engaging with a website if the content/layout is unattractive

• 48% of consumers believe that a website’s design is the number one factor in deciding the credibility of a business. It is important to keep in mind the following design factors when creating a WordPress website. 

Create a site that is easy to navigate. This is very important for overall user experience. A visitor on your website should get to the main goal that you have created for your website in under 3 steps. Anything more and they will get bored and click off to go to a competitor. Having goals in mind is a key factor when creating a website and one that I ensure I consult with my clients about from the start.

Use consistent colours, remember that there is a comfort in familiarity. Your branding and use of colours should be the same on all your platforms and throughout your website. Stick with a small number of colours and use them consistently. Keep buttons the one colour, backgrounds one to two colours and text one to two colours. 

Using white space is key to a website. Too much, too little or inconsistent spacing can be a turn off. It is also vital that white space is consistent on each device, your white space should be designed with this in mind. 

Provide a clear call to action from the get go. You should have a button on the first area of your home page where users will enter your website first before any scrolling. This is usually called the Hero Section of your website and you NEED to have a call to action here. This is to capture the attention of those visitors who won’t scroll. This can also be a variety of actions from reading a blog, buying a product, getting in contact or grabbing a freebie to name a few. 

These stats make it clear that web design is not something you should skimp on. If you want your website to function be designed with all the above in mind, get in touch and see how we can help you. We pride ourselves on our WordPress website designs, just take a look at our reviews to see for yourself. 

5 Website Myths

❌Websites only need to work on a mobile
✅Websites need to work on all devices. That means desktop, laptop, tablet and mobile devices.

❌The homepage is the most important element of your website
✅Yes it’s important but so is your services, contact, about me pages along with a shop or blog

❌Once I launch my website, I’m finished
✅A website is a continuous process for SEO reasons and also due to your business needs. Your business should always be moving forward as should your website

❌Website Launch equals loads of traffic
✅This is not the case, it takes time to build up traffic with video, blogs and backlinks. It’s not an instant piece of magic

❌Custom websites cost lots of money
✅I can create a bespoke website that is secure, has lots of functionality and is responsive on all devices

Woman working on laptop at desk in web agency

6 must haves for every website

A cracking above the fold – This is the first piece of your website that a user sees the moment they click onto your website without doing any scrolling. This should be compelling, include a hook or solution to a pain point to entice a user to scroll.

Responsive on all devices – This means your website needs to work on any variation of a desktop, laptop, tablet and phone. Basically whatever device a user is on. Your content should look great on each device and be spaced evenly on each also.

About me section – Speak to your audience and give them an insight into you and why you set up your business. This is the perfect opportunity to speak about your core values. This section can make all the difference between a person purchasing from you or not. Remember people buy from people.

Contact form – Have a form where users who visit your website can get in contact with you. This is to encourage more engagement to help increase sales if people know they can contact you. This gives the illusion that you are always present even if you are not. Contact forms work really well for those users who do not use social media or have anxiety over making phone calls.

Glowing testimonials – Testimonials can often be that nudge a user needs to book your service or make a purchase. Reading or seeing first hand from previous clients gives you credibility and helps to build social proof. Even better if your testimonials include a pain point that you helped a client with.

Excellent user experience – Apply the three click rule to your website, don’t have a user take more than three clicks to take the action that you wish them to take. Consider your goal for your website and pages within the website and place call to action buttons to highlight the action you want people to take. Simplify a user’s experience, if not they might get bored and leave.

Laptop open on cream interior

3 Reasons why you need a website for your business

I could go on and on here as it is my speciality of course but rather than bore you let me just highlight some key reasons. 

Reason 1: Credibility – nowadays most people search the internet before purchasing a product or service. They will look at the testimonials and prices before making a decision. If your business is not online then this is more difficult for clients to do and in turn you are losing out on business. 

Reason 2: 24/7 – I say this over and over again but your website runs 24/7 365 days a week which if you were to do, you would not be alive to tell the tale. Get yourself the work/life balance and have a website working for you when you aren’t working. Think of the accessibility of that person who can buy from you or book in with you from the comfort of their own home. 

Reason 3: Convenience – This is also convenient and we are in an age where we all crave more convenience. Have everything on one website so that potential and existing clients know your website is a one stop shop for them to browse, book and buy. 

There are plenty more reasons to go into but the main take from this blog is that you get your business a website. Have a window shop online for your business outside of the hustle and bustle of social media.