Autumn image of women shopping in Black Friday Sales

Optimising your website for Black Friday Sales

It’s that time of year again – Black Friday is just around the corner! If you’re running an online business, this is a great opportunity to boost your sales and get ahead of your competitors. But how do you make sure your website is ready for the influx of traffic? In this blog post, we’ll give you some tips on optimising your website for Black Friday sales.

Can your website handle the traffic?

Firstly, make sure that your website can handle the increased traffic. This means ensuring that your hosting plan can accommodate the extra traffic, and that your website is fast and responsive. I tend to use and recommend Siteground for hosting. They are really affordable, plus you get lots of extras included. SSL and HTTPS enforced, daily backups, 10,000 visitors a month on the lowest priced package, user friendly interface, super friendly support and great value.

Are your products easy for people to find?

Additionally, your website should be easy to navigate. This means having a clear and easy to use navigation bar and making sure that your product pages are easy to find. People should be able to find your products as soon as they enter onto your website. I would strongly suggest having your shop as an icon or listed as a menu item on the top bar. Better again, include a Call to Action button in the header to drive people to your products.

Is your website mobile friendly?

Not forgetting that you need to ensure that your website is mobile friendly. This means that your website should be responsive and easy to use on a mobile device. Over 60% of online traffic that you will get will come from people wanting to buy items from their phone. This is convenient for most and is a good reason why you should have your website optimised for mobile use.

Are you prepared?

Finally, it’s important to make sure you’re prepared for the influx of orders. This means having enough stock to meet demand, and having a fulfilment plan in place to make sure your orders are processed with ease for all those people who will be buying from you. If you are struggling with any of the above, please get in touch for more advice.

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